Why you should be offering cocktails
Spirit based drinks are continuously rising in popularity throughout the drinks market, consequentially seeping into the hospitality venues. One of the most in drinks, which has seen the most substantial rise in popularity is Gin. With 51 million bottles sold in the UK in 2017, Gin’s demand is expected to rise further throughout 2018.
This steady rise in spirt popularity has led to frequent openings of new distillery companies producing new flavour variations to mix up the market and re-engage customer. Coinciding with vodka, gin’s versatile recipe has become a significant driving point in pushing the cocktail trend. Cocktails; often a combination of spirit with other drinks/juices are exceedingly flexible for producing new and innovative combinations than just the pre-existing mixes. This trend of new blends prevents the market from becoming stagnated.
The cocktail market reinvention is an ideal and profitable trend that